Project 24

Project 24 is a soon-to-be-launched charity initiative by Oceanida, a Georgian fish products brand. Each time someone buys a product which has a Project 24 sticker on it, 1% of the profit goes to a special fund, equally distributed among 24 orphanages (or Children Homes, as we call them in Georgia). It's a very good cause and I'm proud to be working on such a project as a designer.


The logo conveys the idea behind the project by depicting a house-shaped money box where the aforementioned 1% of the profit is put in the form of a coin. The small sticker (see below) adhered to the products explains more details, but the full information will be provided through the media advertisement campaign which is going to be launched along with the project.