All About Organizing

A couple of months ago I received quite a challenging order. My task was to design leading elements for the website of a client who unclutters and organizes office spaces. The website is called All About Organizing.

The ultimate goal was to create a sort of triptych, illustrating the three stages of the uncluttering process: the assessment, the organizing, and the final result. But first, I had to make a cartooned character of the lady who owns the business, in three different poses, with different expressions, suitable for each stage.

The next step was creating the background for the triptych, representing a fictional office in three conditions: messy, being uncluttered, and glisteningly organized. I started with a perfectly organized room and then messed it up as much as I could -- it was the easiest way.

Now all I had to do was to bring the organizing lady into the action. Below you can see the final result, ready to be incorporated in the website header.